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Sites rank on page one right now for that keyword. These sites have been there a while, they have a strong reputation, and Google knows they provide quality information. That’s how they’ve earned the spot. You haven’t earned Google’s trust yet, and it would take a lot for you to outrank the competitors.


Most people focus on keywords. Counterintuitively, that’s not what you want to do. Instead of looking at what people are typing in, you should be trying to identify what they’re searching for. This is what “search intent” refers to. It’s the difference between getting a tiny bit of traffic and driving real revenue.


The intent behind each search is completely different, which is what you need to pinpoint. What exactly is this user looking for? Which type of engineering job are they interested in? Google helps us do this by matching search intent with the phrase the user types into the search bar.


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Here are my tips for conducting the best keyword research and selection: You can’t do the best keyword research without tools to help you (Tampa SEO Company). Tools like Ubersuggest and Ahrefs provide insight into your competition and make your life easier. This is a great way to learn the future of keyword research.


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If you include one keyword, chances are Google will find 12 others relating to the one. You don’t need to include bass fishing rod, bass fishing rods, fishing rods for bass, and every permutation - Tampa SEO Company. Google picks it up for you if your content is good. You must know the intent of the keyword.


If your content answers a question, you don’t want a buyer. If your content sells something, you don’t want a researcher. One of the best ways to perform keyword research is to see what your competitors are doing and follow their lead. If someone is ranking number one for the keyword you want, go into your keyword research tool, input their URL, and see what keywords they’re using with the keyword gap.


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Without proper tags, headers, and descriptions, Google will have a hard time figuring out what your content is about and why it should rank higher than the competition. When people read that HTML is a part of SEO, they start to get scared, but there’s nothing to worry about. You don’t need to understand code, and there is very little involved in the process of changing tags and descriptions.






Now let’s break down some of the factors to pay attention to when it comes to HTML. One thing a lot of people confuse is the title tag and H1 tag. These are two different headings and should be treated as such. The title tag is what’s displayed in the tab at the top of your browser and shows when your page turns up on Google.


This is the most prominent heading in the search and has a blue or purple color that stands out. You want to use this section wisely by including your main keyword and making the heading enticing so users want to click. The meta description is the area view publisher site below that. Here is where you get a chance to tell the searcher what the content is about.


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When you’re done adding your schema, don’t forget to test your page to make sure everything runs smoothly. One example of a subheading would be your H1. This is the title of your article and is displayed at the top. While it might just seem like a string of words, see this site it’s important because it’s your H1.


This heading tells Google what the article or piece of the content is about. It’s also your opportunity to draw readers in when they first land on the page. You want to use your primary keyword in your H1, but you don’t want to stuff keywords. I also like to think of my H1 as me inviting someone onto the page.





You want to entice readers to continue down the page with your H1. Alt text describes an image in your article. All pieces of content have it, but a lot of people don’t make use of it. The point of alt text is so search engines can verbally describe the image to people who are visually impaired.


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If you’re struggling to figure out what you should use for your title tag or meta description, see what the competition is doing. There’s nothing worse than a keyword-stuffed meta description that reads horribly. Google will see right through it and may even penalize you if you do it enough.


That allows you to really get into your user’s head and reverse-engineer your way to a great user experience (UX). Conversion, XL has a great guide on how to make sure your UX is effective. You also need to optimize a few things for a great “search engine experience.” The more accessible your website is to Google, the better it will rank.




You’ll see the word “crawl” used a lot. This means Google is going through your site to try and figure out what it is. Google identifies important keywords, diagnoses on-site issues, and uses these factors to determine where you rank. Depending on how well they can index all the pages on your site, they’ll be more likely to report a good result.


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Many people incorrectly assume that everything on your page should be original, but the fact is, search engines do not penalize why not try this out websites for duplicate content. Reposting your content on other websites or publishing your guest posts again on your own site doesn’t hurt your SEO unless you do it the wrong (spammy) way.